Monday, October 18, 2010

RV Brands Gone Wild




We live in RV parks and campgrounds where we are surrounded by large motorhomes, campers, trailers, and fifth wheels. After a while we started noticing that the names of these vehicles can be quite comical.

Most names are related to travel, nature, or animals. So, common names include Adventurer, Springdale, and Arctic Fox. But at some point the RV makers ran short of names in these categories and had to resort to some ridiculous ones: See Ya!, Vortex, Wild Thing.


Ego Inspired
Many RV makers go with ego inspired names: King of the Road, The Executive, Entimidator, Maverick, Rock Star. Others go with names that would be hard pressed to intimidate anyone: Bambi, Capri Micro, Little Guy, Minnie Winnie, or Egg.

Spelling Impaired
It seems many of these creative sorts are spelling impaired (note the Entimidator above). Other spelling difficulties include: Komfort, Kustom Koach, Travel Eze, and Xtra Lite.

Weight Watchers Inspired
Weight is a constant concern with spelling impaired RV makers. They seem to be using a thesaurus to develop new ways to express the superlative while trying to convey the opposite: SuperLite, MegaLite, HyperLite. Once their thesaurus ran out of superlatives, they resorted to the original travel, nature, and animal names: CarriLite, Northern Lite, and Coyote Lite.

Old Age Inspired
In an attempt to attract the retired folks, some RV makers take on names that suggest leisure: Cozy Cruiser, Lazy Daze, Slumber Queen. Perhaps they had retired people in mind when they named one of their vehicles Pulse, as in "As long as we still have a pulse, let's go camping."

All American
A few of the RV makers went for patriotic names: American Allegiance, American Pride, Patriot, Anthem. Other RV makers took names of American themes: Freedom II Libero, Born Free, Independence, Pleasure-Way (pursuit of happiness). Other names suggest the opposite of patriotism: Ameri-Lite, Revolution.


Extreme Vehicles
Some of the more popular RVs with the non-retired crowd seem to be toy-haulers where motorcycles, dune buggies, and other ATVs can be carried in a garage of sorts. Names for these trailers generally go for extreme, emotion, or violence themes: Adrenaline Surge, Blast Power Plus, Raptor, Razor Edge, Fury, Attitude, Recon ZX, Stealth, Inferno, Octane ZX, and Rage'n.

Computer Inspired
Geeks infiltrated the RV world at some point and started naming their RVs after computer applications and science fiction: Access, Outlook, R Pod, T@B, I Camp, Unimog.


Whatever
Finally, when all else failed, RV makers opened their childrens' vocabulary books and randomly selected SAT words: impulse, ideal, precept, aspire, traverse, and providence.





7 comments:

  1. Thanks. It's been fun keeping up with all the brands. We heard of a game people on the road play with these names, too. They add the word "anal" before the brand. Imagine Anal Blast Power Plus. Yuck!

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  2. I still wonder, who came with the word: Winnebago.

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  3. Ya, Winnebago is a really odd name, but it is so commonplace today that we hardly even think about it.

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  4. You missed the name of our RV "Warrior". Maybe a little too militaristic for a tame "Mini Winnie" class.
    Liked your listing of all the creative and not-so-creative names put on rolling homes.

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  5. This should be submitted for publication... the most interesting and insightful (and funny) article on RV naming I've seen.

    I'm always reading!

    Hope you guys are doing well,

    Jennifer

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  6. I have been looking the World Wide Web for Northern Lite Campers and I want to thank you for this post.

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